How to Expedite Your New Website Listing with the Major Search Engines

Paid Inclusion Services

April 2003. I recommend buying a subscription for inclusion with one or more of the following services to increase your exposure across the spectrum of search portals.

1. Inktomi: For $39.00 annually, Inktomi’s Site Submit Program will provide:

• Rapid Inclusion - generally 72 hours
• 48 hour refreshes
• 12 month inclusion
• Click-thru reporting
• Inclusion in MSN, LookSmart, Overture, Hotbot, Goo, About.com, Terra.com, Mobil.com, and ICQ, Inc.

2. FAST: $34.00 Annual Subscription Includes:

• Rapid Inclusion - generally 72 hours
• 48 hour refreshes
• 12 month inclusion
• Click-thru reporting
• Provides inclusion into Lycos, Hotbot, AllTheWeb and more.

3. AskJeeves: $30.00 Annual Subscription Includes:

• Rapid Inclusion - generally 7 days
• Weekly refreshes
• 12 month inclusion
• Click-thru reporting
• Provides inclusion in Ask.com, Teoma.com, Metacrawler, Excite and more.
  

Other Ways to Increase Your Website’s Exposure

• If your target market is regional, consider a regional portal. Connecticut businesses should consider a listing with a local portal like the CTPhonebook.com. They have a range of pricing plans suitable for any budget.
• Check with any trade associations—such as chambers of commerce or organizations specific to your trade--where you’re a member and verify that your site is included in their link directory.
• Include your web address on all your marketing and advertising materials
• Develop an opt-in e-mail list to update customers and business associates about your business
• Consider a Cost Per Clickthrough model such as Google Adwords

Please contact me for more information about improving your search engine rankings or to subscribe to any of the above programs.

Resources used to research this article include:

• http://www.searchenginewatch.com
• http://www.positiontech.com
• http://www.google.com
• http://yahoo.com