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Stay safe on social networks

Is there a danger to accepting  unknown blog subscribers and Twitter followers?  The short answer is yes.  But if you have a blog and you are communicating via social networks, presumably one of your goals is to spread your business or organization’s message.  So where do you draw the line?

I received this TWITTER Question from a client: “Is there a danger to me in being Followed by someone who rarely tweets, follows a lot of people, has few followers? Do I need to block these people or is it sufficient to not follow them back. Sometimes, I can see that Twitter has suspended them for improper activity. What is the danger? What are they doing?”

If you suspect danger, trust your instincts.  You can set your Twitter settings to restrict access to only those people you approve. Consider how you use your Twitter account — if it is used to communicate with a business community and the goal is to build community you probably want to attract as many followers as possible.  If your account is of a more personal nature you probably don’t have the need to allow unknown followers access to your account.

If you see that Twitter has suspended someone for improper activity it means they have violated Twitter’s rules.  It could have involved impersonating someone else, spamming, threatening someone, copyright issues or any number of other issues that Twitter includes in their Rules.  I would probably block anyone that Twitter has suspended or that you suspect of being involved in any of these activities.

I’ve put together a list of basic safety tips to help you stay safe while communicating with virtual strangers online through your website, blog or social networks.

1.  Don’t give away personal information.

  1. Don’t provide home address or phone number on your website or in your profile
  2. Don’t tweet or post that you’re away from home — don’t post vacation photos until you return home — no need to inform the world that your house is vacant
  3. Don’t include personal information like your birth date in your profile.  Birth dates are helpful to idenity theives.

2. Be careful with social networking “apps”. When those Facebook applications tell you they need to access your personal profile in order to work — you might think twice about how important it is to use that application.  See Facebook Application Privacy for details and set your limits based on their information.

3. Watch out for “Phishing”.  Whether a social network post or an email, always assume that the identity of the poster could be an impostor–especially if the message seems out of the ordinary.  Be suspicious!  Assume any link that leads you to a login page to be suspect. See “Fraudsters Target Facebook With Phishing Scam”.  If you receive a message from a “friend” that you suspect is a “phishing scam”, both you and your friend should change your account passwords.

4. Do NOT use the same username/password combination on all your accounts.  If a thief obtains your username/password to your Facebook account, make sure it doesn’t also give him access to your bank account, Amazon or Paypal accounts.

5.  YOUR BLOG: Review your blog’s user and discussion settings.  If using WordPress the subscriber level by default allows them to read, comment and subscribe to your RSS feed.  There doesn’t seem to be too much danger in that.  However, I think it’s wise to review your subscriber list frequently and delete any suspicious addresses.

More information about online safety can be found at the following links.

Web site safety building safer websites

11 tips for social networking safety

Posted in Internet Marketing 101, Tips for a good website.


Keep consistent styles in your Wordpress posts

pastetextThere is nothing that screams amateur like a website with a mishmash of fonts and styles.  Sometimes people copy and paste posts from a document they’ve already created in Word.  Unfortunately that can also copy the Word styles and fonts into the WordPress document.  In order to keep your styles and fonts consistent in your WordPress posts,  click the “paste as plain text” icon in the toolbar.  It will delete all the Word code and paste nice clean text into your post that will use the styles in your WordPress theme and keep your blog looking well-designed and professional.

Posted in Tips for a good website.


Free Shipping Closes Sale

A couple of weeks ago, I received an e-mail Father’s Day reminder from a store where I’ve bought gifts from online before.  Since I typically put off holiday gift buying to the last minute and end up paying extra for shipping, I was grateful for the reminder.

Lesson one to online merchants: EMAIL MARKETING WORKS!

With over a week before Father’s day I thought the ample lead time would save me some cash on shipping. I clicked through to the website and browsed to find some sweet treats for dad. I quickly found a nice gift of sweet snacks at a reasonable price and clicked through to the checkout page.  Where I stopped.  The shipping charges nearly doubled the price of the goodies.  Call me cheap,  but if there’s one thing I learned from my dad growing up on his farm in Minnesota it’s the value of the dollar.

That reasonably priced gift now seemed tremendously overpriced. If I was going to spend that kind of money – it had to be a better gift. So I abandoned my shopping cart and Googled “Free Shipping Father’s Day gifts”.  Multiple stores came up and I quickly found a gift.  It was much nicer than the original gift.  I did end up spending the same as the other gift would have cost with it’s shipping charges,   but I now felt like the gift I was sending was worth the money I was spending.

Lesson two to online merchants – FREE SHIPPING WORKS! Consider the value of your product.   If shipping costs make your item seem extraordinarily overpriced you will lose sales.

Lesson three to online merchants.  CLOSE THE SALE! If your e-mail marketing campaign is driving traffic to your site but you’re not seeing corresponding sales, make sure you look at the value you’re offering to your customers.  It’s a shame when something like high shipping costs causes them abandon their shopping cart when you’ve successfully drawn them to your store with your e-mail marketing campaign.

Posted in Internet Marketing 101, Tips for a good website.

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Choosing a merchant account provider

With merchant account providers raising processing rates and charging annual fees for security (PCI DSS compliance) it makes sense  for small business website owners to review merchant account providers carefully before choosing or changing a provider for online credit card processing.

I’ve had an account with the same merchant account provider for several years, but recently the rates have been creeping up, in many cases to over 4% per transaction.  Add the monthly fees and the new annual PCI DSS compliance fees together and the account is  costing about $500 a year before a sale is even made.  That’s alot for a small business to pay in account fees.   Combine the increasingly high rates with the surly customer service and it has become clear to me that it’s time to review other choices.

The criteria for my business may differ than other small businesses, but here is what I looked for when reviewing  my options:

  1. Monthly fees
  2. Transaction fees (percentage and flat fee per transaction)
  3. Contract commitment – avoid early termination fees
  4. Compatibility with existing website and accounting systems
  5. What are the company’s  procedures for compliance with PCI DSS? What are the costs and the procedures?
  6. What online method of payment is most desired by your website customers?

There are many merchant account providers to choose from, among the choices, Paypal and Google Checkout are becoming increasingly attractive to small business websites.  They are PCI DSS compliant, their monthly costs are minimal or free and their transaction fees are competitive for small business transactions. A contract is usually not required and  they are easily integrated into most shopping carts and websites. 

I’ve set up many sites with Paypal but I had not tried Google checkout yet, so in the spirit of testing the product, I removed the encrypted client payment form that I used with my old merchant account on my website and replaced it with Google checkout.  Set-up and installation was simple.  Client approval is yet to be determined.

My perception of Google checkout vs. Paypal is that it’s a newer product and fewer people are familiar with it.  Therefore, people may be less receptive to it or more receptive depending on their experiences with Paypal and with the Google brand.   I’ve used it a few times when making purchases on websites and I found the purchasing process to be simple and user-friendly. 

But that’s just my perception.  I’m currently running a poll on LinkedIn to find out what other people prefer. Please take a minute to take the poll.

In addition to testing Google Checkout, I’m also testing the Intuit merchant services.  Their rates were lower than my old account  and their interface with QuickBooks makes processing transactions and accounting for them a breeze.  I’m currently just using this account for offline payments as I haven’t set up a payment form on my website yet for use with this provider.   But I expect if I’m happy with their product I will set up a payment form on my site to use with this account. 

I’m interested in hearing about your experiences with merchant account providers — from a merchant point of view and customer point of view.

Posted in Tips for a good website.

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New website for local massage therapist

Recently launched MyHandsYourHealth.com website for local massage therapist.  Calm, quiet design.  

Posted in Internet Marketing 101.


SSL certificates explained

What SSL Certificates Do:

Secure Sockets Layer (SSL) technology protect websites and make it easy for visitors to trust websites in three essential ways:

  1. An SSL Certificate enables encryption of sensitive information during online transactions.
  2. Each SSL Certificate contains unique, authenticated information about the certificate owner.
  3. A Certificate Authority verifies the identity of the certificate owner when it is issued.

Who needs an SSL Certificate?

If you, or your customers fit into any of the following categories, then an SSL Certificate is a must:

  • Operate an online store or accept online orders and credit cards
  • Offer a login or sign in on your site
  • Process sensitive data such as address, birth date, license, or ID numbers
  • Require compliance with privacy and security requirements
  • Value privacy and expect others to trust you.

How SSL Encryption Works

Imagine sending mail through the postal system in a clear envelope. Anyone with access to it can see the data. If it looks valuable, they might take it or change it. An SSL Certificate establishes a private communication channel between the browser and web server enabling encryption of the data during transmission. Encryption scrambles the data, essentially creating an envelope for message privacy.

Each SSL Certificate consists of a public key and a private key. The public key is used to encrypt information and the private key is used to decipher it. When a Web browser points to a secured domain, a Secure Sockets Layer handshake authenticates the server (the website) and the client (the web browser). An encryption method is established with a unique session key and secure transmission can begin. True 128-bit SSL Certificates enable every site visitor to experience the strongest SSL encryption available to them.

How Authentication Works

Imagine receiving an envelope with no return address and a form asking for your bank account number. In the case of organization- or Extended-validation certificates, every SSL Certificate is created for a particular server in a specific domain for a verified business entity. The validation process for EV certificates is quite extensive and provides fuller information about the website owner than a standard certificate. When the SSL handshake occurs, the browser requires authentication information from the server. By clicking the closed padlock in the browser window or certain SSL trust marks (such as the VeriSign Secured Seal or GeoTrust True Site Seal), the website visitor sees the authenticated organization name. In high-security browsers (IE7/8, Firefox 3.0+, Safari 3.2+, Chrome and Opera 9.2+), the authenticated organization name is prominently displayed and the address bar turns green when an Extended Validation SSL Certificate is detected. If the information does not match or the certificate has expired, the browser displays an error message or warning.

A Matter of Trust

At the end of the day, SSL Certificates are all about trust. If you want to develop and instill a sense of trust with website visitors, an SSL Certificate is the way to do it. An SSL-protected site gives users the confidence to share personal information without having to worry about whether that data is safe as it travels around the Internet. And, the SSL Certificate provides further peace of mind to web users by offering verification that those in control of the web server are who the web surfer thinks they are.

If trust is important to the end users of your customers – and I’d venture a guess that it is – then they need to know that one of the best ways to build that trust is to secure their websites with an SSL Certificate along with a prominently displayed site seal that end users recognize and trust.

This information provided by OpenSRS.  cgwebhelp, llc is a reseller for OpenSRS.

Posted in Internet Marketing 101.

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NotMyMothersWedding.com Launched

I launched a new website for the authors of the book  Not My Mother’s Wedding last week.  The book, written by Maureen Chapdelaine and daughter Kate Chapdelaine Brennan, takes a comical look back on their different perceptions as they went about planning Kate’s wedding.  The book will be available this May and can be ordered on the website.

Posted in New websites launched.


Bold is not bold when it’s all bold!

5 quick style tips for website managers and blog newbies:

  1. Use bold only to accent selected words or phrases
  2. Use italics for publication titles, quotes and other phrases as determined but be consistent
  3. Stick to left justification in most cases – avoid overuse of center, right or full justified text
  4. Don’t be afraid of white space – it’s beautiful and makes reading easy on the eyes 
  5. Resize photos appropriately for screen viewing and make sure they’re not stretched or fuzzy. It’s good practice to size images in a photo editing program before uploading to your site.

Posted in Tips for a good website.


AAAContainerService.com launched

We launched AAAContainerService.com, a Connecticut compnay offering dumpster and container rental for home or construction clean-up projects.

Posted in New websites launched.


Do you know where your domain is registered?

“Do you know where your children are?”   Do you remember that PSA that used to run in the evenings?  As a web developer whose seen some unfortunate clients lose their domains or get scammed out of some cash, I’ll ask “Do you know where your domain is registered?”

It’s important to know where your domain is registered and to monitor the contact information on the domain to ensure that you retain control.  In many cases your domain name is closely tied to your brand so you should be very protective of maintaining that domain.   I’ve seen customer’s lose  domain names because they changed their e-mail address and didn’t receive the renewal information.  And I’ve seen domains transferred to different regsitries in response to unscrupulous sales techniques.

Most domain registries handle renewals with automatic credit card billing and e-mail notices.  If your credit card expires and the e-mail on account with the domain registry is no longer in effect the domain will expire and you may lose your domain permanently if the problem is not caught in time.  Make sure you keep your contact information current and do not ignore renewal notices from your domain registrar.

There are a few unscrupulous domain registry companies out there whose practice is to send transfer solicitations that look like domain renewal invoices to domain owners.  Domain owners sometimes miss the text that says that by sending a check it authorizes them to transfer the domain to their company. And since the domain owner doesn’t remember who is their domain registrar, they assume the invoice is legitimate and they pay the bill.  The company doesn’t transfer ownership–you’ll still own the domain–but why change your domain registration company and pay a higher rate in the process?

In closing, if you don’t know where your domain is registered,  find out now, before it’s too late.

Posted in Tips for a good website.

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