April 12, 2010

7 Rules to help you avoid Phishing, Spoofing and Other Online Scams

Filed under: Internet Scams — Tags: , , — Carolyn Griswold @ 2:29 pm

Rule #1: Never respond to an e-mail request asking for your username and password.

Reputable companies never request usernames and passwords by email. The example email shown below uses a common phishing tactic–they are posing as a company or system you are familiar with in order to lure you into providing information…DO NOT BITE!  See Rules 2  for additional guidelines to determine that this email is phony.

Example: The Webmail Scam


From: email [mailto:access@cyberservices.com]
Sent: Monday, March 29, 2010 10:45 AM
To: undisclosed recipients:

Subject: A© Copyright 1986-2010 Webmail Maintenance Team

This message is sent automatically by our webmail program which periodically checks the size of inbox and also control anonymous registration of webmail accounts so we are shutting down some webmail accounts and your account was among those to be deleted. To help us re-set your SPACE on our database prior to maintaining your INBOX, you must reply to this e-mail and enter your:
Current User name:{ }
and Password: { },

Webmail Help Desk.

A© Copyright 1986-2010 Webmail Maintenance Team

Rule #2:  Positively identify the sender

Be suspicious of any email address from  unknown sources and never respond to them with information.   In this email they used the official sounding “access@cyberservices.com”  but it’s possible for email scammers to use a known address in the from field.  So even if you’re one of my customers and you get an email from my known email address asking for username or passwords out of the blue, be suspicious.  When in doubt, revert to Rule #1.

Rule #3: Beware of Email links to phony websites

Email marketing is huge and if you’re like me you get many offers in your inbox every day.  And if you’re like me you spend more money online than at the local malls (but that’s another story). There’s nothing wrong with shopping online as long as you ensure your clickthroughs land you at the real website.  Positively identify that you’re at a legitimate website by checking the address field in your browser.  It’s pretty easy for a scammer to create a look-alike website.   For example if one clicks through a link on my e-newsletter to my website, the domain name in the address field will begin with http://cgwebhelp.com.   There might be something after my domain like http://cgwebhelp.com/ blog/?cat=7 but the primary domain name will be cgwebhelp.com.  If someone were trying to spoof me,   you might see something like http://cgwebhelp.someotherdomain.com or possibly http://someotherdomain.com/cgwebhelp.

Rule #4: When in doubt look for a phone number

If you have doubts about doing business with a website, look for a phone number and address.  Call it and see if you get a real person.

Rule #5: Google them

The internet is a great place to purchase hard to find items.  My husband has kept our refrigerator alive much longer than I could have with the help of an obscure online parts store.  But if you’re doing business with an unknown source, it doesn’t hurt to Google the business name and their web address to see if  they’ve scammed anyone else.

Rule #6:   SSL Certificates — heed the warnings

Chances are, if your computer is kept current with internet protection and anti-virus software, your browser will pop up a warning window if a site has an unauthorized  secure certificate.  If you get a warning window, you probably don’t want to enter secure information like a credit card account.  It’s also a good practice to ensure before you enter  sensitive information that the address field starts with a https:// instead of http://.   Just remember “https” for security.

Rule #7:  If it seems to good to be true…it probably is

You’ve all seen the emails from foreign dignitaries kindly requesting your bank account so they can deposit millions into your account.  Or the email saying you’ve won some foreign lottery.   I know you won’t fall for these  tactics …will you?


March 8, 2010

What are common sense internet solutions?

Filed under: Internet Marketing 101, Web Design — Carolyn Griswold @ 7:27 am

Let’s break it down. Merriam-Webster defines “common sense” as “sound and prudent judgment based on a simple perception of the situation or facts”.

We also find reference to the pamphlet Common Sense written  by Thomas Paine during revolutionary times.   Paine’s Common Sense made a straightforward argument for colonial independence that common folks understood. The plain-spoken pamphlet was widely read and is likely to have influenced the course of American history.

Given the definition of common sense, what are common sense internet solutions? If you define “solution” as being a problem solved, you could conclude that “common sense internet solutions’ translates to “a straightforward, sound and prudent course to solve your internet problems“.

Whoa! We can’t solve all the problems of the internet! But what we can do is solve your internet problems as it relates to your website.  So if your website is not performing as expected, we can help diagnose the problems and take steps to improve it’s performance.

How do we do that? Let’s break it down.

The problem: Your website is not performing as expected.   Perhaps you’d like to see…

  1. increased traffic and exposure
  2. increased sales
  3. increased leads
  4. better branding

Once your expectations are clear, we can take specific steps to solve your problem(s).  First we would look at your website.

  1. Is the website customer friendly? Is it well-designed? Will it appeal to your target market?  Does it look professional?  Is the content well-written and organized for on-screen viewing?  Can the average person find the information they need quickly when visiting your website?
  2. Is the website current?  Does it have relevant updated information? Does it provide a way for customers to communicate with you? Is it inviting?
  3. Is the website technically sound?  Does it comply with current coding standards?  Do all links, forms, carts, pages work the way they’re supposed to?

Once the website is user-friendly and polished, we look at how to spread the word.

  1. Is the site coded for search engine optimization?  Does it have well-written keyword title and descriptions tags?  Does the content include keyword rich headings?
  2. Are you tracking traffic?  Are you using a good statistics program like Google Analytics to analyze and review your website traffic?
  3. Are you or should you use social networking sites like LinkedIn, Facebook, YouTube or Twitter to help spread your message?
  4. Would an e-newsletter or e-promotion strategy help?
  5. How about online advertising such as pay-per-click programs or banner ads?
  6. Could you benefit from online public relations strategy using websites like ezinearticles.com?

Once we’ve worked through these steps, we can create common sense internet solutions that will fit your business and your website will be in a better position to meet your expectations.


February 23, 2010

ezShadow.com new website launched

Filed under: Uncategorized — Carolyn Griswold @ 5:31 pm

ezshadow Ezshadow.com is a small e-commerce site that sells EZ Pass covers, which may also be know as  EZ Pass holders.  If you have a nice car and use an EZ Pass but don’t like the way it looks in your windshield, this is the product you need to camouflage it.  The site incorporates a simple shopping cart.  Additionally we created a banner ad for the client’s online advertising program.  The site and ad were created in collaboration with Cliff Emery of Enterprise Group Marketing.


January 22, 2010

New websites launched for local manufacturer & regional event

Filed under: New websites launched — Tags: , — Carolyn Griswold @ 2:52 pm

visionLocal manufacturing company, Vision Technical Molding, LLC, launched a new website today. The new website features flash header on the home page and carousel slideshow in the Community section. Project management and design by Beth Devine and Carolyn Griswold, cgwebhelp,llc, copy writing by Nancy Simonds.

ghwcEarlier this month, we launched the website for the Greater Hartford Women’s Conference. The website promotes this Greater Hartford conference, offers online event registration and includes video of the event.


January 15, 2010

Clean up incoming website links after redesign

Filed under: Search Engine Optimization (SEO), Website Maintenance — Carolyn Griswold @ 11:31 am

Every so often you need to take a look at your website and prune some of the old material from your website. I recently went through the process with cgwebhelp.com. During the recent redesign, I removed the whole FYI section and many sub pages from other sections. The material was dated and it was time to streamline the site.

While search engines love to see current relevant content, you should take care when completing a redesign so that you don’t lead visitors and search engines to an old page or worse a page not found. Not only is it confusing and annoying for people coming to your website but it can also hurt your search engine rank.

If you go to Google and search site:cgwebhelp.com, you’ll see all the incoming links that Google has coming to the site. Many of the links listed are pointing to old pages. You’ll want to fix that so all listings are pointing to your new website.  To do that, you’ll want to do two things.

  1. Make sure that the old pages are actually removed from your server
  2. Set up a 301 Permanent redirect for any removed pages to an applicable section of your new website.

If you’re working with a web designer you’ll want to ensure that they’ve completed those two things when completing the updates to your site.  To check, you can  do a search on your site by searching “site:yourdomain.com”  and start clicking through the links — if they all direct to your new site, you’re in good shape.  If not, there’s still some work to be done.

If you’re a do-it-yourself kind of person and you have access to your  hosting account and Cpanel you can set up the 301 redirects yourself.   Log in to your Cpanel and look fro the Domains>Redirect link.  Once there choose “Permanent 301 from the dropdown, type in the url of the old page or directory that needs to be pointed to a new url and the new URL in the spaces indicated click update and you’re done.

301 redirects

If you want to redirect a whole directory as I did in the example shown above click the “Wild Card Redirect” box.  That’s it.  Now go back to Google and click through your links to verify that they’re all going to your updated pages.


December 31, 2009

Bloody Bold website launched

Filed under: New websites launched — Tags: , , — Carolyn Griswold @ 9:04 am

Bloody Bold Bloody Mary Mix WebsiteJust in time for new years eve, BloodyBold.com, a new website for the makers of the  premium Bloody Bold Bloody Mary mix and their new Margarita mix launched yesterday.  The new website features a custom design and has an e-commerce component to sell their mixes online.

Visit Bloodybold.com


December 4, 2009

Question of the Day: Any Value to Reciprocal Links?

Filed under: Question of the Day, Search Engine Optimization (SEO) — Carolyn Griswold @ 1:07 pm

Is there any value in responding to the email and to providing a link to the website from your site?  If you have a website it’s likely you’ve received emails like the email below:

I have visited your website yourdomain.com and I was wondering
if it would be possible to get a link to my partner’s website on it?

I’ll place a link back to you on our website, your link will be placed exactly here:

If you agree, then please link to me….

Please don’t forget to send me the title of your website after you
place my link so I can do the same.

Years ago getting reciprocal links was a pretty common practice.  It was thought that search engines would rank sites better if they had numerous inbound links.  It may still be true that sites with numerous inbound links will rank better than those without inbound links, but modern SE’s  recognize if the links are relevant or if they are just exchanged links.   So rather than respond to or initiate reciprocal links with unknown sources, a better strategy for obtaining inbound links might be to find relevant directories or businesses that are a source of referrals for your business in the “real” world and if appropriate ask them to link to your websites.  Inbound links can also be generated through the social networks – join a discussion on LinkedIn, Twitter or Facebook and you’ll likely see a spike in traffic to your website


November 17, 2009

Stay safe on social networks

Filed under: Internet Marketing 101, Tips for a good website — cg @ 10:03 am

Is there a danger to accepting  unknown blog subscribers and Twitter followers?  The short answer is yes.  But if you have a blog and you are communicating via social networks, presumably one of your goals is to spread your business or organization’s message.  So where do you draw the line?

I received this TWITTER Question from a client: “Is there a danger to me in being Followed by someone who rarely tweets, follows a lot of people, has few followers? Do I need to block these people or is it sufficient to not follow them back. Sometimes, I can see that Twitter has suspended them for improper activity. What is the danger? What are they doing?”

If you suspect danger, trust your instincts.  You can set your Twitter settings to restrict access to only those people you approve. Consider how you use your Twitter account — if it is used to communicate with a business community and the goal is to build community you probably want to attract as many followers as possible.  If your account is of a more personal nature you probably don’t have the need to allow unknown followers access to your account.

If you see that Twitter has suspended someone for improper activity it means they have violated Twitter’s rules.  It could have involved impersonating someone else, spamming, threatening someone, copyright issues or any number of other issues that Twitter includes in their Rules.  I would probably block anyone that Twitter has suspended or that you suspect of being involved in any of these activities.

I’ve put together a list of basic safety tips to help you stay safe while communicating with virtual strangers online through your website, blog or social networks.

1.  Don’t give away personal information.

  1. Don’t provide home address or phone number on your website or in your profile
  2. Don’t tweet or post that you’re away from home — don’t post vacation photos until you return home — no need to inform the world that your house is vacant
  3. Don’t include personal information like your birth date in your profile.  Birth dates are helpful to idenity theives.

2. Be careful with social networking “apps”. When those Facebook applications tell you they need to access your personal profile in order to work — you might think twice about how important it is to use that application.  See Facebook Application Privacy for details and set your limits based on their information.

3. Watch out for “Phishing”.  Whether a social network post or an email, always assume that the identity of the poster could be an impostor–especially if the message seems out of the ordinary.  Be suspicious!  Assume any link that leads you to a login page to be suspect. See “Fraudsters Target Facebook With Phishing Scam”.  If you receive a message from a “friend” that you suspect is a “phishing scam”, both you and your friend should change your account passwords.

4. Do NOT use the same username/password combination on all your accounts.  If a thief obtains your username/password to your Facebook account, make sure it doesn’t also give him access to your bank account, Amazon or Paypal accounts.

5.  YOUR BLOG: Review your blog’s user and discussion settings.  If using WordPress the subscriber level by default allows them to read, comment and subscribe to your RSS feed.  There doesn’t seem to be too much danger in that.  However, I think it’s wise to review your subscriber list frequently and delete any suspicious addresses.

More information about online safety can be found at the following links.

Web site safety building safer websites

11 tips for social networking safety


November 16, 2009

The cobbler has new shoes

Filed under: New websites launched — Tags: , — Carolyn Griswold @ 3:44 pm

Designing a website for a client and designing one for yourself seem to be two different animals.  For one thing, the clients pay better.  Maybe that’s the reason why the cgwebhelp company site has taken so long to get redesigned.

Finally the new site is in the works and will soon be replacing the old look.  Say goodbye to the dancing header and the snappy tune – it is no more.  Say hello to the new site with a focus on staying connected–through my blogs, at cgwebhelp.com and websavvymarketers.com, and through Twitter, Facebook and LinkedIn.

I look forward to your comments and your feedback. –cg


August 25, 2009

Keep consistent styles in your Wordpress posts

Filed under: Tips for a good website — cg @ 9:42 pm

pastetextThere is nothing that screams amateur like a website with a mishmash of fonts and styles.  Sometimes people copy and paste posts from a document they’ve already created in Word.  Unfortunately that can also copy the Word styles and fonts into the WordPress document.  In order to keep your styles and fonts consistent in your WordPress posts,  click the “paste as plain text” icon in the toolbar.  It will delete all the Word code and paste nice clean text into your post that will use the styles in your WordPress theme and keep your blog looking well-designed and professional.


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